CPASE is a high-end health club in Cheshire. The team at CPASE wanted technology to match their ethos whilst also creating the wow factors for customers.
They also wanted a way to control all their new technology and digital content from one place, so that it was easy to update with the latest offers and news.
The client needed an easy, user-friendly way to update all their content so that they could create eye-catching advertising to keep up with their project goals and improve the customer journey. They also wanted to incorporate audio into the site, again with the ability to change the content and volume instantly.
Our team of AV experts completed a site survey of the health club and created a plan to manufacture and install a full audio-visual solution throughout the health club. We manufactured and installed a large indoor LED video wall in the main gym, a 16-screen video wall in the spin room and a number of commercial digital signage displays in the changing rooms, breakout area, meeting spaces and breakout areas. We also installed audio throughout the site.
Our in-house digital signage team created bespoke digital signage content for CPASE. The content displays gym news, live weather, gym events and a live Sky TV stream. The team at CPASE can update this content through the content management system (CMS) on a tablet.
All audio and visual content is fully controlled through one tablet device. The health club is split into zones on the CMS so the client can easily control the content playing in each room at any time.
CPASE now has a fully bespoke AV solution throughout their health club. They have full control of their digital signage and audio across the club, all controlled from one central point.
The flexibility the solution gives CPASE means that they can instantly update customers with news. For example, if a fitness class changes room at short notice, they can update the content on the displays to tell customers of the room change.
The AV technology fits in well with the high-end finish of the health club. The displays help to create the wow-factor for customers when they enter and use the gym and spa facilities. The gym can also create more revenue through the use of the displays to advertise products and additional service they provide.
All of this new technology means that CPASE can now adapt to their customers’ need and wants to create a better customer experience and journey.